Even in the most challenging of environments, our healthcare partners continue to push the envelope with their ability to adapt, create, and improve upon their healthcare delivery in ways that truly make a meaningful impact. Read how these hospitals are going above and beyond.
Examining Patient Perspectives and Adoption of Telemedicine Since the COVID-19 Pandemic
Sep 23, 2020 - Hospital Solutions
Telemedicine has been slowly making its way into the healthcare realm for years. With COVID-19 rearing its head, the use of the technology has skyrocketed. But by how much? And is it here to stay?
Celebrating Women in Medicine Month: Why the Future of Healthcare is Female
Sep 22, 2020 - Hospital Solutions
For the first time in history, there are more women than men in medical schools, according to data for the 2019-20 academic year from the Association of American Medical Colleges. Meaning more than ever, the future of healthcare is female! So, as we celebrate Women in Medicine Month, there’s an even greater emphasis on advancing equity and creating change for female physicians as well as their patients.
This article was originally published on Becker's Health IT.
Marketing departments may be seen as one of a hospital's more expendable budget areas, but slashing marketing spend may not be the best strategy for hospitals and health systems to adopt amid the financial woes of the pandemic, according to Harvard Business Review.
Throughout the pandemic, telemedicine has grown tremendously and it continues to be advantageous for patients across the country. We've seen telehealth reduce patient exposure risks, be cost effective, and time efficient. And while patients are returning to hospitals for elective procedures and visits, telemedicine continues to be an attractive option for many.
Prior to the pandemic, many hospitals offered telemedicine. Some patients find it safer and easier to receive care from home for follow-ups or non-urgent issues. COVID-19 escalated the growth of telemedicine dramatically, with an expected 1 billion visits by the end of the year. And most experts say it’s here to stay. Here are four tips and tricks to continue growing your telemedicine program.
With many competing priorities during the current climate, finding time to develop physician-facing content can be difficult. Our team often sees campaign pitfalls like: thinking you need brand new content, or content being too consumer-facing for use with physicians, but they know how to remedy them. In fact, there are many different ways you can get quick, thoughtful, and compelling content in front of your audience.
COVID didn’t allow for much time for hospitals to plan out a specific strategy for care. It made them, instead, jump straight to execution. Fortunately, when it comes to a post-pandemic plan, there’s time to ensure your team is ready.
Since the beginning of the crisis, Doximity has seen a surge in physician engagement, including a 60% increase in Newsfeed engagement and a 20x jump in Dialer usage, now up to over 1,000,000 calls a day. With this in mind, our team has developed an approach to help drive referrals to valuable service lines and build brand awareness specifically in the coming months. Planning a post-pandemic marketing strategy now will help put your best foot forward, and will be key to eliminating that long ramp-up period that sometimes comes with developing marketing plans.