Why Hospitals Shouldn't Reduce Marketing Budgets Amid Recession

Aug 26, 2020 - Hospital Solutions

This article was originally published on Becker's Health IT.

Marketing departments may be seen as one of a hospital's more expendable budget areas, but slashing marketing spend may not be the best strategy for hospitals and health systems to adopt amid the financial woes of the pandemic, according to Harvard Business Review.

How the Pandemic Has Supercharged the Use of Telemedicine

Aug 26, 2020 - Hospital Solutions

Throughout the pandemic, telemedicine has grown tremendously and it continues to be advantageous for patients across the country. We've seen telehealth reduce patient exposure risks, be cost effective, and time efficient. And while patients are returning to hospitals for elective procedures and visits, telemedicine continues to be an attractive option for many.

Four Tips and Tricks for Promoting Your Telemedicine Program

Jul 27, 2020 - Hospital Solutions

Prior to the pandemic, many hospitals offered telemedicine. Some patients find it safer and easier to receive care from home for follow-ups or non-urgent issues. COVID-19 escalated the growth of telemedicine dramatically, with an expected 1 billion visits by the end of the year. And most experts say it’s here to stay. Here are four tips and tricks to continue growing your telemedicine program.

Maximize Your Organic Content with Physicians

Jul 24, 2020 - Hospital Solutions

With many competing priorities during the current climate, finding time to develop physician-facing content can be difficult. Our team often sees campaign pitfalls like: thinking you need brand new content, or content being too consumer-facing for use with physicians, but they know how to remedy them. In fact, there are many different ways you can get quick, thoughtful, and compelling content in front of your audience. 

Executing Your Post-Pandemic Plan

Jun 17, 2020 - Kaija Stern - Doximity Marketing Associate

COVID didn’t allow for much time for hospitals to plan out a specific strategy for care. It made them, instead, jump straight to execution. Fortunately, when it comes to a post-pandemic plan, there’s time to ensure your team is ready.

How to Strategize Your Post-Pandemic Plan

Jun 17, 2020 - Kaija Stern - Doximity Marketing Associate

Since the beginning of the crisis, Doximity has seen a surge in physician engagement, including a 60% increase in Newsfeed engagement and a 20x jump in Dialer usage, now up to over 1,000,000 calls a day. With this in mind, our team has developed an approach to help drive referrals to valuable service lines and build brand awareness specifically in the coming months. Planning a post-pandemic marketing strategy now will help put your best foot forward, and will be key to eliminating that long ramp-up period that sometimes comes with developing marketing plans.

4 Articles to Read This Summer

Jun 17, 2020 - Ilana Rood - Doximity Business Operations

With so much change across the country, it can be hard to keep up. We pulled together the top articles we think healthcare marketers should be reading this summer.

Common Campaign Pitfalls

Jun 11, 2020 - Hospital Solutions

Our Client Success Team shared the most common pitfalls hospital marketers encounter when launching a campaign. They also provided their recommendations on how to navigate these situations to ensure you get the best results. 

2020 Year in Review

May 19, 2020 - Amy Ferguson - Doximity Client Success Manager

We want to take a step back and reflect on what all was accomplished over the last 12 months. It was an amazing year filled with broken records and even higher numbers.

COVID-19 News Roundup

May 19, 2020 - Kaija Stern - Doximity Marketing Associate

Welcome back to Doximity’s COVID News Roundup, where our team compiles the most recent and reliable information to give you a progress snapshot on a national and international level, as well as how it pertains to you and your hospital.