COVID didn’t allow for much time for hospitals to plan out a specific strategy for care. It made them, instead, jump straight to execution. Fortunately, when it comes to a post-pandemic plan, there’s time to ensure your team is ready.
Since the beginning of the crisis, Doximity has seen a surge in physician engagement, including a 60% increase in Newsfeed engagement and a 20x jump in Dialer usage, now up to over 1,000,000 calls a day. With this in mind, our team has developed an approach to help drive referrals to valuable service lines and build brand awareness specifically in the coming months. Planning a post-pandemic marketing strategy now will help put your best foot forward, and will be key to eliminating that long ramp-up period that sometimes comes with developing marketing plans.
Welcome back to Doximity’s COVID News Roundup, where our team compiles the most recent and reliable information to give you a progress snapshot on a national and international level, as well as how it pertains to you and your hospital.
Hospital marketers are beginning to look ahead to what the world will be like after the pandemic. How will life change at both an individual and institutional level, and how will that affect healthcare? Here’s what our team at Doximity anticipates in the post-COVID healthcare industry:
With so much information going around, it can be difficult to sort through it all and get clear answers surrounding the current impact of COVID-19, especially as it can feel like it changes drastically day by day. Our team has compiled the most recent information to give you a progress snapshot for the week of April 27, 2020.
Introduce your Physicians to the Power of OpMed
Aug 27, 2019 - Kaija Stern - Doximity Marketing Associate
With over a million verified clinician members on Doximity, we specialize in creating impactful moments to showcase your hospital on the Newsfeed. Sometimes, letting your own physicians lead the way can have the greatest effect. Started in 2018, OpMed, Doximity’s own publication that’s authored by practicing clinicians, provides a chance to reflect on experiences while navigating the world of medicine. Topics on OpMed, spanning from work-life balance to patient experiences, can organically lead to high engagement between physicians, resulting in new connections and larger networks.