Prior to the pandemic, many hospitals offered telemedicine. Some patients find it safer and easier to receive care from home for follow-ups or non-urgent issues. COVID-19 escalated the growth of telemedicine dramatically, with an expected 1 billion visits by the end of the year. And most experts say it’s here to stay. Here are four tips and tricks to continue growing your telemedicine program.
With many competing priorities during the current climate, finding time to develop physician-facing content can be difficult. Our team often sees campaign pitfalls like: thinking you need brand new content, or content being too consumer-facing for use with physicians, but they know how to remedy them. In fact, there are many different ways you can get quick, thoughtful, and compelling content in front of your audience.
COVID didn’t allow for much time for hospitals to plan out a specific strategy for care. It made them, instead, jump straight to execution. Fortunately, when it comes to a post-pandemic plan, there’s time to ensure your team is ready.
Since the beginning of the crisis, Doximity has seen a surge in physician engagement, including a 60% increase in Newsfeed engagement and a 20x jump in Dialer usage, now up to over 1,000,000 calls a day. With this in mind, our team has developed an approach to help drive referrals to valuable service lines and build brand awareness specifically in the coming months. Planning a post-pandemic marketing strategy now will help put your best foot forward, and will be key to eliminating that long ramp-up period that sometimes comes with developing marketing plans.
Welcome back to Doximity’s COVID News Roundup, where our team compiles the most recent and reliable information to give you a progress snapshot on a national and international level, as well as how it pertains to you and your hospital.
Hospital marketers are beginning to look ahead to what the world will be like after the pandemic. How will life change at both an individual and institutional level, and how will that affect healthcare? Here’s what our team at Doximity anticipates in the post-COVID healthcare industry: