Digital spend in hospital marketing is on the rise. But why is it on the rise? And what are the pros and cons of digital vs. traditional marketing?

We know you’re busy and don’t have a lot of time to sift through countless articles each week. Here are some articles our team has deemed the most important for hospital marketers so far this fall:

Ever wondered what a doctor really does on Doximity? Although it’s clearly valuable for hospital marketers to have a network of over 1 million clinicians to market to, what’s in it for the doctors who have voluntarily signed up for the tool?

The rising number of women entering the medical field has spurred studies and debates about gender differences for decades. Do men and women really “doctor” differently? Evidence shows they do.

With over a million verified clinician members on Doximity, we specialize in creating impactful moments to showcase your hospital on the Newsfeed. Sometimes, letting your own physicians lead the way can have the greatest effect. Started in 2018, OpMed, Doximity’s own publication that’s authored by practicing clinicians, provides a chance to reflect on experiences while navigating the world of medicine. Topics on OpMed, spanning from work-life balance to patient experiences, can organically lead to high engagement between physicians, resulting in new connections and larger networks.

With an endless supply of healthcare articles published daily, it takes a lot of reading to stay up to speed. We asked our team what their favorite articles have been this summer and narrowed it down to five. Take a look at what they’ve recommended!

You asked, we listened. We’re pleased to announce our newest feature, available to all Doximity clients: the Profile Updater Tool. We heard from a number of clients at our annual Hospital Advisory Board Summit that they needed a solution to quickly make edits to their affiliated physician profiles, and our development team has been hard at work since.

Kristen Nelson is a Doximity Hospital Solutions Client Success Manager who has been in healthcare marketing for over ten years and currently manages several flagship accounts, specializing in content strategy. She works with large national health systems, academic health systems, and regional hospitals.

We live in an age of transparency, and as expectations have evolved, today’s healthcare marketers are tasked with being as candid as ever. From establishing trust to building a network of passionate advocates, there are many advantages to engaging in an open dialogue with providers. However, there are certain topics that should remain off-limits, no matter how unguarded and honest the conversation is.