The Chicago healthcare market is competitive. With so many top-ranked hospitals located within the city limits or in nearby suburban communities, how does one stand out in a market with so many options?

The rise of consumer knowledge in healthcare has been well-documented over the past several years. Simply put, consumers are taking on more of the responsibility to navigate the healthcare system and seek out the best care for themselves and their loved ones.

With over a million articles read per month on Doximity, we’ve learned a few things about what physicians are most interested in reading.

We can expect to see more tech giants demonstrate an interest and investment in the healthcare sector. Whether it’s through mergers and acquisitions or developing tools that dramatically change how consumers manage their health, tech companies are helping to revolutionize the way healthcare is being delivered.

We analyzed over 150,000 messages from featured physicians to referring providers and distributed over 700 Sponsored Stories to physicians on Doximity.

Hospital marketers are always asking themselves the same questions: how can I grab the attention of potential referring physicians? How do I use marketing tactics to influence physicians about my hospital brand?

We're excited to announce that more than 1,000,000 licensed medical professionals are now using Doximity to connect, collaborate, and collectively provide better care for their patients! The million members consist of roughly 700k physicians, 150k NPPAs, and 90% of graduating residents - as well as PharmDs and Medical students.

Doximity also partners with over 200 hospitals, including 15 of the top 20 U.S. News & World Report Best Hospitals, to foster marketing opportunities within the medical community.

Why have so many physicians joined?

We've learned that connections count. And physicians can count on their connections. Jeff Tangney, CEO of Doximity, had this to say:

We’re excited to announce the launch of our Hospital Solutions Website and Blog. We’ve learned many things from working with our hospital partners over the past four years which we’re thrilled to share with you!

As the largest secure medical network with over a million verified members, Doximity has been focused on enabling collaboration across specialties and every major medical center since 2011. Our registered users come to Doximity to search and find any clinician, earn free CME on demand, exchange HIPAA-secure messages and connect with their professional network.

Over the years, we’ve grown quite a bit as we’ve continued to learn more about how to make physicians more productive and successful. Doximity now partners with over 200 hospitals, including 15 of the top 20 U.S. News & World Report Best Hospitals, to foster marketing opportunities within the medical community. Our array of Hospital Solutions helps our clients achieve their physician marketing goals, including elevating brand awareness and patient referrals. We’ve included our product resources and case studies for you under the Case Studies tab of our website.

Follow us to stay up to date on the latest physician marketing news, new releases and more. We’ll be updating our blog regularly with insights we’ve discovered and think will help you create stronger physician-minded campaigns. We hope you find value in the information we share. Don't hesitate to reach out with feedback or topics you would like to see covered.